Strategize

- Step 5

Identify the solutions

Identify the LI gap and drivers to close the Gap at farm-, supply-chain-, or sector-level.
  • How far are we away from reaching a living income – and how does this differ per farmer?
  • What income ‘drivers’ hold most potential to increase incomes?

As this is a critical step, a deep dive on sub-activities and more specific actions is provided:

5.1 Identify the drivers to increase incomes.

5.2 Determine who is the ‘coffee farmer’.

5.3 Calculate the gap.

5.4 Determine the effect of changing one variable.

5.5 Determine the effect of changing two variables.

5.6 Define a ‘smart mix’ of drivers.

5.7 Explore the effect of specific interventions.

Step
5.1
Identify the drivers to increase incomes

Explanation:

One can distinguish five ‘drivers’ to improve farmer income: Productive farm land, Yield, Price (farm-gate), cost of production, and diversification.

Determine the minimum, average, and feasible levels of each of these drivers.

The different components of the income drivers are represented in this diagram:

Developed by: NewForesight (2021)

See also:

The following template can be used to guide this sub-step.

You can find below an indicative example from the application of this sub-step:

Step
5.2
Determine who is the ‘coffee farmer’

Explanation:

Determine ‘who’ you are going to target with the strategy. What segments or archetypes of farmers exist in your origin?

Determine the key parameters according to which you create an archetype: e.g., farm size, yield levels, or climatic conditions.

The following indicative templates can be used to guide this sub-step.

An indicative example from the application of this sub-step is reported here:

Step
5.3
Calculate the gap

Explanation:

Determine the average incomes for farmers in each archetype.

Select the right ‘benchmarks’ to measure current incomes against – choose the benchmarks that are most meaningful to (external) stakeholders, e.g., a national reference, World Bank Poverty Line or Living Income Benchmark.

As an example, you can find below the results of calculating the income gap using indicative data from Country X, based on different benchmarks and Archetypes (indicating that 94% of farmers earn below the poverty line and Living Income benchmark):

Living income gap of a coffee producer – for 3 archetypes under feasible conditions
In LCU*/year

Observations:

  • Our archetype 1 farmers make up ~94% of coffee farmers in Country X – this means that with an average income of 112,943 LCU/year, majority of the coffee farmers earns both below the national poverty line (129,312 LCU/year) and international poverty line (171,540 LCU/year)
  • To reach a living income of 217,620 LCU/year, an Archetype 1 farmer would need to increase its income by 104,677 LCU/year (93%)
  • Conversely, archetype 2 (6% of coffee farmers) and 3 farmers (only a fraction of Country X’s total coffee farmers) do earn well above the living income.

*LCU = Local Currency Unit

Step
5.4
Determine the effect of changing one variable.

Explanation:

Calculate the effect of changing one variable or income ‘driver’ on incomes. Whilst this does not reflect reality, it is a modelling exercise to quantitatively show our bias towards a single variable (e.g. ‘increase price’).

Do this analysis for each driver.

Using the same case from the previous sub-steps, please see below the example of only changing one variable, demonstrating that it is often not sufficient to close income gaps.

Required farm-gate price of green coffee (GBE) to reach a Living Income – all other variables equal

Shown for Country X, in LCU*/kg

 

Observations:

  • At current average prices of 83 LCU/kg Green Bean Equivalent (GBE), farmers are far from reaching a living income.
  • Even at the highest price level of the past 5 years, 94 LCU/kg GBE, prices would still need to be 73% higher to reach a living income – keeping the other income drivers equal. This means that changing only one variable would not be enough to reach a Living Income for Farmers.
  • This analysis assumes other income drivers to be the following:
  • Coffee productive land: 2.4 ha.
  • Yield: 662 kg/ha.
  • Cost of production: 34,819 LCU/ha.
  • Diversification: 41,751 LCU/year.
Step
5.5
Determine the effect of changing two variables.

Explanation:

Calculate the effect of changing two variables, ceteris paribus: keeping the other variables constant.

You can do this using a ‘sensitivity analysis’, displaying the two variables on the horizontal and vertical axis, and the product (e.g., the income) in the table.

Continuing with the example of the indicative data from previous sub-steps, it emerges that even changing two variables is insufficient to close the identified income gap:

Scenario analysis on the income generated by increasing yield (kg/ha) and productive coffee land (ha), everything else equal – at a farm-gate price of 83 LCU*/kg

Shown for Country X, variation on archetype 1

Explanation: The numbers in the colored boxes show the household income (including non-coffee income). The horizontal axis shows variation in yields, while the vertical axis represents variation in productive coffee farm-land. The red boxes highlight the current levels. The blue box indicates the income above the threshold of the Living Income.

Observations:

  • Only at 45% increase in productive coffee-farm land (to 3.48 ha), and 60% increase in yield (to 1,059 kg/ha) could a coffee producer reach a living income – at current prices and without gains in cost-efficiency, or increases in income from other sources. This means that addressing those two income drivers only does not form a feasible pathway towards Living Income.
  • Ways to increase yield are adopting good agricultural practices, rejuvenation and rehabilitation of coffee trees, or using varieties that are more climate resistant.
  • Ways to increase productive coffee farm-land are combining land to reach economies if scale, and converting existent, non-productive land into productive land. NB: Beware of an increase in deforestation and (illegal) land conversion.

Other variables used for analysis

Variable Value
Farm-gate price 83 LCU/kg
Cost of production 34,819 LCU/ha
Other (net) income 41,757 LCU/year

*LCU = Local Currency Unit

Step
5.6
Define a ‘smart mix’ of drivers

Explanation:

Calculate the effect of a ‘smart mix’ of income drivers, by incorporating all five drivers.

You can do this using a ‘optimization analysis’: determine the ‘constraints’ per farmer archetype as to determine which variables should change by what rate to e.g. reach a living income.

Using the same case from the previous sub-steps, please see below the example of a ‘smart mix’ which includes all five income drivers to improve incomes and reach a living income over time”

The scenario analysis in the table shows how the prices, yield and farm size should change in a scenario where cost of production and diversification is maintained at current levels

*LCU = Local Currency Unit

See also: IDH Income Driver Calculator to model scenarios to improve incomes

 

Step
5.7
Explore the effect of specific interventions

Explanation:

Determine which interventions at farm-level can be effective in reaching the required ‘smart mix’ of drivers. Then, the other steps of this Guide will help determine which stakeholders can help realize which interventions.

The following and indicative template can be used to discuss and identify solutions.

*LCU = Local Currency Unit

Here is an example of how different interventions can impact incomes (working at three different intervention levels: Enabling environment; Supply-chain level and Farm-level). In this example, interventions are made to incentivize regenerative agricultural practices:

Index

Step 1 -

Imagine

Envision a prosperous coffee sector and assess how existing strategies address coffee farmer income and prosperity.

Step 2 -

Define the playing field

Identify the stakeholders, understand their interests.

Step 3 -

Recognize the problem

Understand challenges and their underlying systemic barriers, and identify opportunities.

Step 4 -

Determine the Living Income Benchmark

Access or Calculate the cost of a decent standard of living.

Step 5 -

Identify the solutions

Identify the LI gap and drivers to close the Gap at farm-, supply-chain-, or sector-level.

Step 6 -

Assess existing action

Explore what actions are already taken vs what is required – and by whom.

Step 7 -

Determine roles & responsibilities

Identify role per stakeholder, based on their strengths and position.

Step 8 -

Mobilize stakeholders

Shape high-level Roadmap towards closing the LI gap, including actions at different levels.

Step 9 -

Set governance

Determine how to organize stakeholders – including collaboration with existing initiatives.

Step 10 -

Create Monitoring & Evaluation

Create an M&E framework to measure progress and ensure continuous learning.

Step 11 -

Build workplan and funding strategy

Operationalize activities in planning, conduct fundraising for execution.

Step 12 -

Execute

Carry out the intended activities .