Every business combination, ecosystem, partnership, merger, or acquisition depends on three factors for success:
All the industry players together must create more value than they could individually
The industry needs to be managed so it operates as one. This is often difficult to achieve particularly in an ecosystem where there are a large number of players and companies are competing against one another
The pie needs to be divided fairly which takes careful planning and maneuvering. This particularly true of industries such as coffee because in an ecosystem all players will be jockeying for markets, margins and positioning to get a little more for themselves.
Building a better world and coffee environment through communities leads to creating a social, environmental and economic impact.
The ecosystem must be created to a strategic marketing program and connect each link in the coffee supply chain, providing market intelligence and a structured method for activating coffee consumption marketing campaigns.
To create the correct ecosystem we need to:
