Value-creating operational model. The key element of an ecosystem is that as the system becomes larger and more diverse, it should allow for stronger and better efficiencies and competition, creating more value for its active members
Diversity / Value-add: the overall system has to work well together as such focus must be placed on understanding varying consumer needs and wants, creating an environment which encourages diversity and consistent improvement towards consumer satisfaction
The Communication and Collaboration: it is critical that efficient and transparent communication systems be developed, honed and executed
Division of Equities: this determines who gets what out of the ecosystem and it also means each player has to capture enough value to make it worthwhile for them